School of Management
Dr. Prashant Kumar
Phone: (66-2) 524-5663
Office: SOM Room 210
Expertise: Green Marketing, Industry 4.0, Key Account Management
Prashant Kumar is an Assistant Professor (Marketing) in School of Management, Asian Institute of Technology Thailand. He earned a doctoral degree from NITIE Mumbai. His research interests include green marketing, industry 4.0, and key account management. His work has been published in a number of international journals, including the European Journal of Marketing, Industrial Marketing Management, Journal of Retailing & Consumer Services, Australasian Marketing Journal, Marketing Intelligence & Planning, Asia Pacific Journal of Marketing & Logistics, and International Journal of Retail & Distribution Management. He has also presented papers at several international conferences in Asia and Europe. He teaches courses such as Industry 4.0, Digital Marketing, Marketing Research, Business Marketing, Sales & Distribution Management, Marketing Management, Business Forecasting, and Environmental Management in business schools in India, Mexico, and Thailand, and UAE at graduate, post-graduate and executive levels.
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